With the assistance of companions at Don Julio Tequila, Corona, and Shaq-A-Licious XL Gummies, Vox Media and SB Nation had a blast on the eve of the NBA Draft with the “On The Clock” occasion at Sei Much less in New York Metropolis’s Garment District on Tuesday evening.
The Asian fusion restaurant — which has change into a premier vacation spot for athletes and hip-hop artists — was filled with VIPs, former NBA gamers, influencers and different celebrities. The spectacular occasion at Sei Much less introduced collectively cultural tastemakers in basketball with superior model activations.
The principle bar — stocked with ice chilly Corona Additional and a wide range of spirits from Don Julio — provided three signature cocktails. The Anejo Manhattan featured Don Julio Anejo, the Reposado Margarita included Don Julio Reposado, and the Spicy Margarita highlighted Don Julio Blanco.
However that wasn’t all that Don Julio provided at Sei Much less. As soon as patrons secured a particular key, they might make their method into the 1942 Room, a speakeasy positioned underneath the Sei Much less stairwell. There, partygoers have been handled to Don Julio 1942 served neat or on the rocks, or within the 42 Rob Roy cocktail.
After visitors labored up a sweat from dancing and mingling, they might escape to the Corona VIP Part, the place a customized bar embraced the beer’s “La Playa Awaits” seashore vibes and served up Corona Additional, Corona Gentle and Corona Non-Alcoholic. Whether or not ingesting from a bottle or a can, drinks have been stored cool with Corona koozies, and partiers additionally picked up Corona-branded bottle openers, necklaces and lip balm.
An enormous attraction for patrons was the Shaq-A-Licious Drip Lounge, which emulated the tunnel stroll vibe that many NBA and WNBA gamers do earlier than each recreation. People first made their approach to the Shaq-A-Licious XL Gummies swag desk, which featured baggage, hats, shirts, customized jewellery and — in fact — a wide range of Shaq-A-Licious XL Gummies. Company then walked by means of the illuminated tunnel to pose for pictures and movies of their newly acquired bling.
The occasion additionally featured scrumptious hand-passed bites from Sei Much less, such because the hen satay with signature peanut sauce, and tunes from a DJ that favored Nineties hip-hop.
Among the many VIPs that confirmed up was Greg Oden, the No. 1 general choose within the 2007 NBA Draft, and Def Jam recording artist LiAngelo Ball. Different visitors included Jim Jones, Fabolous, Benny the Butcher, Dave East, former NBA participant Josh Richardson, present NBA prospect Sion James, Idriss Alison-Konteh, Franklin Session, Annalise Azadian, Joshua Thompson, Trev Mulah, Maria Clifton, Maximo Beras, Wealthy-P, and Walibel Torres.