Backed by Sir Mo Farah, Run GP goals to create an modern team-based run collection involving professional athletes, influencers and celebrities
Sir Mo Farah is backing a brand new and modern operating endurance racing collection that transforms Method 1 circuits into world class operating venues.
The initiative is named Run GP – a flagship collection of the International Working League (GRL) – and its goal is to revolutionise operating and attain new markets by way of the merging of elite competitors, mass participation and excessive stakes leisure.
In contrast to conventional marathon racing, RunGP has a staff based mostly format, integrating elite athletes, influencers and superstar backed squads to have interaction each opponents and followers alike.
The inaugural RunGP, which shall be streamed reside on DAZN, will happen on the Lusail Worldwide Circuit in Doha (Could 9-10), which is residence to the Qatar Grand Prix. Different F1 tracks for this 12 months’s collection are but to be introduced.
Sir Mo Farah (Getty)
The principle occasion shall be a high-stakes elite staff relay, that includes 4 squads competing over seven 1km laps. There can even be a mass participation race over 7.032km – one sixth of a marathon – designed for runners of all ranges.
Farah’s involvement within the venture extends to a youth targeted occasion known as ‘One Mo Mile’, which sees children race over a mile across the Lusail Worldwide Circuit.
“Once I watch athletics, to me, it’s not as thrilling because it as soon as was,” Farah advised The Impartial. “How will we make athletics thrilling? How will we make operating thrilling? How do you make operating this huge world occasion?
“And that’s what we’re making an attempt in each means that we will and join. However this concept actually is to make this league one thing that has by no means been heard of and make historical past.”
Run GP states that certainly one of their distinctive promoting factors is their potential to make use of know-how to boost the expertise for these each competing and watching.
Lusail Worldwide Circuit (Getty)
One instance of that is superior biometrics, showcasing actual time coronary heart charge, perspiration ranges and AI pushed race analytics.
“For too lengthy, operating has been handled as a person pursuit,” stated Marcel Muenster, CEO of RunGP. “We’re introducing a brand new, commercially viable format the place the spectacle matches the game, the place know-how enhances the viewing expertise and the place participation is accessible to all. The potential for innovation in operating has been untapped and we intend to alter that.
“Working is essentially the most accessible sport on the earth but it surely has lacked a structured aggressive league. RunGP supplies the lacking piece, creating an expertise that excites each runners and spectators. With elite staff competitions and mass participation at iconic circuits, we’re turning operating into one thing larger than ever earlier than.”
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