Omius product is designed to chill marathon runners and was utilized by Sifan Hassan, Hellen Obiri and Eliud Kipchoge at Paris 2024
New Olympic ladies’s marathon champion Sifan Hassan, double Olympic gold medallist Eliud Kipchoge and bronze medallist Hellen Obiri had been seen carrying unusual headbands throughout the Paris Olympic marathons, leaving spectators questioning what goal these uncommon items of attire served.
In fact, elite athletes are not any strangers to the most recent hi-tech gear and the Olympics function a really perfect place to showcase merchandise to a worldwide viewers.
Sifan Hassan and Tigist Assefa (Getty)
Over time Kipchoge has worn Nike’s newest footwear improvements, courting again in Rio 2016 the place he wore the primary prototypes of the Nike ‘Subsequent %’ footwear disguised as in-line merchandise. This finally led to World Athletics ruling that each one merchandise ought to be out there to all athletes.
In different marathons, Kipchoge has been seen sporting stick-on tape on his legs to help airflow.
Eliud Kipchoge (Getty)
Obiri was carrying On’s newest footwear within the ladies’s Olympic marathon, the CloudBoom LS. The LS which means LightSpray, is a novel higher created by spraying a polymer straight on to the midsole unit of the shoe to cut back weight and create a second-skin-like match.
The £330 CloudBoom LS will probably be available for purchase later this 12 months, however a model with out the LS higher is at the moment on sale.
READ MORE: Finest marathon footwear for me and ladies
The headscarf each athletes wore was an OMIUS headband with 20 cooling items. The cooling items are graphite coated in a hydrophilic materials that’s mentioned to “optimise the uptake and evaporation of the water that powers the cooling impact”.
Hellen Obiri (Getty)
The model says the headscarf must be moist earlier than use and “will cool indefinitely so long as they’re moist” – the idea being that they act like a ‘heatsink’ seen in engineering gear.
Omius headband
You possibly can learn extra in regards to the OMIUS headbands and gear right here.
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