Australia’s dominant 3-1 victory over India within the 2024-25 Border-Gavaskar Trophy didn’t simply delight cricket lovers — it additionally set new information for TV viewership. Based on Cricket Australia (CA), the five-match Take a look at sequence drew the most important tv viewers for a Take a look at sequence since Seven and Fox Sports activities started broadcasting in 2018.
Unprecedented TV and Digital Engagement
CA reported that greater than two million viewers tuned in for at the least eight classes of the sequence in Australia. Moreover, over 40 classes attracted audiences of one million or extra. Indian viewers additionally made a serious influence, with JioStar reporting an enormous rise in viewership in comparison with the final time Australia hosted the Border-Gavaskar sequence.
CA’s digital platforms skilled a surge in engagement as nicely. Since November 22, the governing physique’s social media channels racked up greater than two billion video views and 168 million engagements — a year-over-year improve of 205% and 150%, respectively. Cricket Australia (CA) gained a powerful two million new followers on its digital channels through the sequence, marking an enormous increase in on-line engagement.
Nick Hockley, CA’s chief govt, shared his enthusiasm about how profitable the sequence had been. “We knew this could be a rare sequence, however the measurement of the crowds, viewing audiences, and digital engagement throughout all CA channels has exceeded our highest expectations,” he mentioned.
ICC Releases Pitch Rankings
The sequence wasn’t only a hit on screens. Followers flocked to stadiums in massive numbers, with a complete attendance of 837,879 folks throughout the 5 venues. This made it the fourth-highest-attended Take a look at sequence in Australia’s historical past and the most-attended non-Ashes sequence.
After the sequence, the ICC launched its rankings for all 5 venues used within the Checks. Perth’s Optus Stadium, Adelaide Oval, Brisbane’s Gabba, and the Melbourne Cricket Floor (MCG) all earned “Very Good” rankings for offering glorious taking part in circumstances.
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The Sydney Cricket Floor (SCG), nonetheless, fell brief. It obtained a “Passable” ranking resulting from widespread criticism of the pitch. Gamers and commentators raised issues about how rapidly the floor deteriorated, making it tough for batters and falling beneath the anticipated requirements for Take a look at matches.
The Border-Gavaskar Trophy’s overwhelming success has reignited talks about altering how Take a look at cricket is structured. Reviews point out that Australia, India, and England are discussing a two-tier Take a look at format with ICC chair Jay Shah. The thought, which was first proposed in 2016, would have the highest nations taking part in one another extra usually to maintain the extent of competitors excessive.
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