Barcelona to put on limited-edition Spotify package towards Actual Madrid – following Drake and Rolling Stones success
Barcelona are set to play in a one-off, limited-edition shirt towards Actual Madrid later this month, as a part of the membership’s sponsorship cope with Spotify.
In earlier years, the Blaugrana have featured Rosalia, Drake and the Rolling Stones on their shirt as a part of their sponsorship cope with Spotify, with Colombian singer and Grammy-award winner Karol G the newest artist to have her brand on Barcelona‘s entrance of blouse.
Spotify’s most-streamed feminine Latin artist globally for 4 consecutive years, Karol G’s ‘Bichota’ brand can be instead of the music streaming platform’s for one recreation every within the males’s and ladies’s groups. Karol G’s identify will seem inside her iconic barbed wire brand.
The Karol G brand set to function on the Barcelona shirt (Picture credit score: Barcelona/Spotify)
The Barcelona girls’s staff will put on the shirt first, throughout their Liga F match towards Villarreal on April 13, whereas the boys’s aspect should wait till Sunday 21 April after they pull on the special-edition shirt in El Clasico towards Actual Madrid.
“The guts image represents what turned ‘Bichota’ type, a second in my life the place I discovered power, resilience and help,” Karol G mentioned. “Due to Spotify and FC Barcelona, seeing it on the entrance of a shirt that evokes a lot of that very same vitality is actually significant.”
Alongside the shirt takeover, Barcelona will share a particular version of the Barca Matchday playlist on Spotify, which naturally options music from Karol G.
“This new collaboration with Spotify may be very particular for the entire membership,” Barcelona’s VP advertising and marketing, Juli Guiu, mentioned. “We’ll as soon as once more be stunning the sports activities world by incorporating the emblem of an iconic artist, Karol G, a task mannequin for an entire technology of followers.
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Alexia Putellas donning the brand new shirt (Picture credit score: Barcelona/Spotify)
“Music and soccer share a bond that by no means ceases to shock athletes and followers and it will assist us to put in writing a brand new chapter on this marvellous partnership between Barça and Spotify.”
Barcelona and Karol G followers can buy the limited-edition shirt from Friday 12 April, with simply 1899 shirts – impressed by the membership’s founding 12 months – obtainable throughout males’s and ladies’s sizes. Signed shirts from each the boys’s and ladies’s groups are additionally obtainable, although simply 22 are on the market.
Alongside the shirt collaboration, Barcelona merchandise comparable to t-shirts, hoodies, scarves, beanies and water bottles that includes Karol G’s brand can even be launched in restricted portions.
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