Leeds United and Pink Bull have introduced a partnership which can see the drinks firm change into the primary shirt sponsor of the Championship membership from the 2024/25 marketing campaign onwards.
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The English giants confirmed on Thursday that Pink Bull have purchased a minority stake within the Yorkshire membership, which provides the Whites to their spectacular checklist of soccer golf equipment. The Austrian firm have already got an enormous footprint in soccer, proudly owning golf equipment reminiscent of RB Leipzig and Pink Bull Salzburg.
Pink Bull may also change into Leeds’ Power Drink Companion subsequent season and followers can anticipate to see the Austrian firm’s branding inside Elland Highway and throughout the membership’s official media appearances.
In line with the Final Phrase on Soccer, sources have stated that the business deal is “the biggest sponsorship within the historical past of the EFL” and it goals to spice up the profile of each organisations.
It’s unsure how the deal will work past the close to future as there’s potential for Leeds to totally be part of Pink Bull’s multi-club possession mannequin.
Pink Bull deal a serious enhance for Leeds United following promotion heartbreak
Leeds have been defeated 1-0 by Southampton within the Championship play-off last on Sunday and it means the Yorkshire membership is not going to compete within the Premier League subsequent season and all the cash that brings.
The Whites are anticipated to must promote a lot of their high stars this summer season in an effort to steadiness the books however the Pink Bull deal might ease the blow of this.
The Yorkshire membership predict a tough summer season switch window however will hope to navigate it efficiently in order that they continue to be aggressive within the Championship subsequent season.