The primary-of-its variety world operating program was launched earlier this yr and occurred in each Boston and London
PUMA has introduced the return of its Project3 initiative, with 100 new contributors set to gear up for the New York Metropolis Marathon (November 2).
A contemporary cohort of marathon runners may have the distinctive alternative to expertise life as an elite PUMA athlete, trial modern operating merchandise, achieve entry to PUMA coaches and athletes, with the potential to take residence vital performance-based prizes on race day.
The primary-of-its variety world operating program was launched earlier this yr and it occurred at each the Boston and London Marathons.
This coincided with the discharge of the PUMA Quick-R NITRO Elite 3, which was worn by runners as a part of the initiative.

Over 180 contributors who took half in each Boston and London crossed the end line, with 69 runners smashing their earlier bests by three minutes – 41 of which banked a complete of $132,000 in prize cash.
It was a day to recollect for Nice Britain’s Lucy Jones, who completed first within the mass participation discipline, recording a time of two:30:23, while knocking a mind-blowing 22 minutes and 31 seconds off her earlier finest within the marathon.
She took residence a complete prize of $9000 because the quickest Project3 feminine, breaking her earlier report by greater than three minutes and being the Project3 runner with the most important time enchancment.
On the NYC Marathon, 100 new contributors shall be chosen to gear up like an elite PUMA athlete, with the probabilities to win performance-based prizes on race day.
The prizes are as follows:
Quickest male – $3000
Quickest feminine – $3000
Largest time enchancment male – $3000
Largest time enchancment feminine – $3000
Enhance your PB by three minutes or extra – $3000
To use it’s essential to:
- Maintain a sound 2025 NYC Marathon bib/entry
- Have an present marathon PB of three:10 or much less
Purposes shut on Wednesday, August 6. You may apply for Project3 right here.