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(From left) Antoinette Jadaone, Kiko Pangilinan, and Bam Aquino. Photographs: FDCP, Fb/Bam Aquino
With Bam Aquino and Kiko Pangilinan sustaining their spots within the Senate “Magic 12,” director-writer Antoinette Jadaone couldn’t assist however ponder the significance of pre-election surveys and their impression on registered voters.
Aquino and Pangilinan are poised to win the senatorial race after rating second and fifth, respectively, within the senatorial race primarily based on the partial, unofficial outcomes of the Fee on Elections (Comelec), as of 5:16 p.m. on Tuesday, Could 13.
Aquino has 20,631,471 votes whereas Pangilinan earned 15,083,787 votes.
This led Jadaone to surprise concerning the impression of pre-election surveys, which she stated tended to precondition the thoughts of voters.
“Genuinely curious: Kiko at Bam have been fairly far within the surveys, what occurred? Was it simply meant for mind-conditioning?” she stated on her X account.
genuinely curious: ang layo ni Kiko at Bam sa surveys, ano nangyari? pang-mind-conditioning lang talaga?
— Toñet (@tonetjadaone) Could 12, 2025
In response to at least one @jpbpunzalan, Jadaone stated within the Could 1 survey of Publicus Asia for senatorial desire, Aquino obtained 41%, second to reelectionist Senator Bong Go, who was main with 42%.
Korek sa Publicus nga uncooked #2 si Bam!
— Toñet (@tonetjadaone) Could 12, 2025
Those that shared or commented on Jadaone’s put up blamed the discrepancy to “sampling error,” whereas others stated surveys have been primarily based on the “consensus of a sure group of individuals.”
most definitely sampling error talaga https://t.co/O1m6wnB6sI
— nina (@hoonerigene) Could 13, 2025
Agree sa sampling error. Unang tanong talaga is kung nacapture ba precisely ang demographics. https://t.co/8c0yT8AIbE
— Ron (@ronintosmthn) Could 12, 2025
Perhaps 2 issues.
– Demographic profile of the pattern inhabitants is skewed and doesn’t well-represent the demogs of the whole inhabitants – age, employment sector/earnings, geographic location.
– Sampling assortment could possibly be outdated. Family conventional vs digital. https://t.co/Qbc2nHLTzM— 𝓹𝓪𝓽𝓻𝓲𝓬𝓲𝓪 𝓪𝓷𝓷𝓮 💫 (@patriciampablo) Could 12, 2025
Really, survey ay consensus lang ng iilang tao…. Hindi siya consensus ng pangkalahatan… That means, ang iilang bilang ng tao lang ang sumasagot sa survey kakatawan sa maaaring panlasa ng masa. I believe ang magandang nadulot nito ay mas lalong pinaghirapan ng Kiko-Bam ❣️❣️❣️ https://t.co/BEaDLO93ze
— Bittergourd (@ITSYOURMERLATZ) Could 12, 2025
ilang botante ang hindi bumoto ng candidates kasi “non-winnable” or nag undervote kasi baka maalanganin yung spots ni bam & kiko ??
we may’ve been extra strategic.
ngl i voted for abby & ping. and i believe extra of us ought to’ve thought of VPLR’s endorsements too. https://t.co/4zRVWqqkSt— juju (@taetotheyongg) Could 12, 2025
Most surveys are executed home to accommodate. Largely lunch time sila pumupunta and kung sino lang ung nasa bahay ang tatanungin kasi gusto ma din nila makauwi agad.
More than likely, nasa work or faculty ang millenials and genz kaya wala sila sa survey. https://t.co/aM3NB6HlMJ
— maryela 🌼 (@_forsvt13_) Could 13, 2025
wager is on altering demographics talaga. the heart beat of the youthful generations might have been unaccounted for / underreported all this time therefore the “sudden” climb ni Kiko at Bam sa senatorial race. https://t.co/qZgqEch38e
— pau (@paulimers) Could 13, 2025
In Pulse Asia’s April 2025 pre-election survey, Aquino, with 28.6%, earned the twelfth to 18th spot, with Camille Villar and Rodante Marcoleta, who acquired 29% and 28.3%, respectively. Pangilinan ranked nineteenth with 19.8% and had no “statistical likelihood” of profitable.
Then again, a Could 2025 Social Climate Stations (SWS) survey confirmed Aquino and Pangilinan on the sixteenth and seventeenth ranks, respectively, having desire scores at 23% and 21%.
The 2 survey corporations have but to formally challenge a press release to handle the supposed “discrepancies” within the outcomes of the surveys to the precise voting outcomes, however Ronald Holmes, president of Pulse Asia, stated in an interview with ABS-CBN that there have been sure elements that might have contributed to the state of affairs.
One in every of them, he stated, was the supposed time hole between the pre-election survey and the precise elections, the place there had been “heightened marketing campaign actions” that might have led to the change within the voter’s preferences.
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