Collaboration to Promote Tracksmith Launch of Eliot Racer and Gas FloTrack’s Greatest Season in Historical past
AUSTIN, TX & BOSTON, MA – (April 14, 2025) – FloTrack, a number one vacation spot for monitor and area followers, and Tracksmith, the unbiased operating model that honors the ‘Beginner Spirit’, are partnering to amplify activations and create unique content material on the largest marathon occasions in North America all through the 2025 season. By way of the collaboration, FloTrack shall be onsite at Tracksmith occasions to have fun the game’s greatest moments via immersive storytelling and athlete-driven options. The partnership will assist Tracksmith’s launch of the Eliot Racer, the model’s first devoted efficiency race shoe, and jumpstart FloTrack’s inaugural Wanda Diamond League season.
The FloTrack x Tracksmith collaboration will launch on the Boston Marathon in April earlier than heading to the Chicago Marathon in October and ending on the nation’s marquee marathon occasion – the New York Metropolis Marathon in November.
FloTrack shall be onsite creating unique programming to deliver followers nearer to the motion and showcase the tales that outline these key operating moments. It will embrace FloTrack’s Johnny Tempo who will create a private account of his coaching and participation within the Boston Marathon.
Tracksmith, which just lately celebrated its 10-year anniversary, has lengthy been a champion of the operating neighborhood, mixing heritage-inspired design with high-performance gear. This 12 months, the model introduces an all-new racing shoe alongside its newest Marathon Assortment—a line tailor-made for marathoners pushing their limits on the world’s greatest levels. With activations deliberate round main marathons, Tracksmith continues to construct a vibrant, inclusive neighborhood of devoted runners.
“FloTrack is the last word useful resource for operating followers and an genuine voice for its neighborhood,” mentioned Ryan Fenton, GM of FloTrack. “Over the previous 12 months we’ve skilled distinctive progress and as a part of that progress we’re wanting towards genuine partnerships with manufacturers that may be mutually helpful. Tracksmith has carved out a particular place within the business and their mission could be very a lot aligned with ours, so collaborating on this means is a win-win.”
“Tracksmith’s mission has a deep basis within the love for our sport and fostering the tradition round it,” mentioned Massimo Alpian, Tracksmith’s World Communications Director. “And this naturally aligns with the legacy FloTrack has constructed because the go-to supply for world-class storytelling to deliver the game of operating to the plenty. Our partnership will amplify this joint dedication to encourage each seasoned and new runners via the Beginner Spirit that defines our model.”
About FloSports
Based in 2006, FloSports is a worldwide sports activities media firm delivering reside and on-demand occasion protection, award successful unique content material, always-on social experiences, and complete sports activities information options to passionate and under-serviced sports activities followers. Its portfolio protecting greater than 25 totally different sports activities classes consists of the highest locations for avid followers searching for unmatched protection for the sports activities they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Observe & Discipline (FloTrack and MileSplit), cheer (FloCheer and Varsity), a wide range of NCAA sports activities (FloCollege), and extra. Strategic partnerships with NASCAR, USA Wrestling, Excessive Restrict Racing, Varsity Spirit, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 12 NCAA Conferences, and others, gas greater than 40,000 reside occasions streamed yearly throughout the globe and accessed by way of month-to-month or annual subscriptions. For extra data, please go to: flosports.television.
