CrossFit’s affiliate numbers are nonetheless one thing to envy.
Final up to date on October 18th, 2024
Practically 25 years in, skeptics stay satisfied that CrossFit is only a fad. That it has a shelf life. That it has, or will, lose momentum.
However the information doesn’t lie. And up to date information put out by the favored fitness center administration and CRM software program firm PushPress means that CrossFit is “outperforming the competitors,” in keeping with PushPress founder Dan Uyemura.
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The Particulars
PushPress information, which analyzed 3,500 gyms — 50 % of which had been CrossFit gyms — confirmed that between January 2023 and September 2024, CrossFit had extra new members enroll than non-CrossFit gyms.
- “CrossFit received 18 out of the 21 months,” Uyemura mentioned.
Extra particularly, CrossFit gyms picked up a median of eight to 9 members monthly, whereas different forms of gyms scooped up a median of seven to eight.
January 2024 noticed essentially the most new members, with CrossFit gyms gaining a median of 11 new members.
Additional, Uyemura mentioned CrossFit can also be main different forms of gyms to various levels in the case of different key metrics, akin to common size of engagement (shopper retention) and common income per member.
- “CrossFit fitness center homeowners are in direction of the forefront of enterprise maturity,” Uyemura added.
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Whereas it won’t have as many associates because it did at its peak in 2018 when it hit 15,000 associates, there are nonetheless greater than 12,000 CrossFit gyms on this planet in 146 nations, in keeping with CrossFit. It’s protected to say that it’s greater than a fad.
Uyemura added: “The information tells a transparent story: CrossFit associates are persistently outperforming non-affiliates throughout key enterprise metrics. This isn’t about hype or traits. It’s about measurable, sustained success within the health trade.”
What CrossFit CMO Jenna Hauca mentioned: “We proceed to put money into advertising and media enhancements to drive constructive model notion and top-of-funnel curiosity from potential new members. The PushPress information leads us to consider that these efforts are working and monitor with what we’re seeing locally and listening to from our affiliate homeowners. After all, there’s nonetheless loads of work to be completed, however we really feel assured we’re heading in the right direction.”
Will This Development Proceed?
Although the 2024 information appears to be like good for CrossFit, issues nonetheless really feel out of kinds in our group after competitor Lazar Đukić tragically died throughout the first occasion of the 2024 CrossFit Video games.
- His loss of life has led athletes and coaches to demand change from CrossFit LLC.
With the investigation into Dukic’s loss of life nonetheless ongoing, it appears like CrossFit is nearly in a holding sample. Whether or not this apprehension will trickle right down to the affiliate degree — particularly to their capability to draw and retain members — isn’t clear.
That mentioned, CrossFit isn’t unfamiliar with controversy, and when controversy hits, the group at all times appears to have the ability to climate the storm.
Keep in mind 2020 when tons of of associates threatened to de-affiliate from CrossFit after founder Greg Glassman put himself below fireplace and ultimately resigned from the corporate?
Ultimately, a lot of the threats ended up being simply that: threats.
On this sense, CrossFit and its group of followers are loyal. They’re loyal to the methodology and their associates. So, regardless of what’s taking place on the sport degree, we predict Uyemura will proceed to be right in 2025: “CrossFit just isn’t going away.”
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Featured picture: @crossfit845 / Instagram
